The author of the textbook below developed his business model canvas approach to business planning through the instrument of his doctoral thesis. Note the two articles in the reading material (Lessons area) that relate some of the development of the Osterwalder and Pigneur business model canvas (along with other models). These articles, plus additional sources you can locate in the online, will help to give you insight into the person behind the management approach that is the central focus of our comprehensive course project. In a 2 page research paper (using the two scholarly articles referenced above, plus two additional journal sources) that lend insights into the development and use of the business model canvas and the person(s) who developed it. NOTE: Four (minimum) scholarly journal sources are required for the paper. DETAILS: • Discuss the genesis of the Business Model Canvas • What are the unique features of the approach of the Business Model Canvas? • How does the Business Model Generation compare/contrast to other business model approaches? • What are the benefits and/or limitations of using Osterwalder’s business model canvas in the context of your organization? PROCESS: Utilize the APA Helps as necessary in the Course Materials (in the Lessons area) to help you present your brief paper in APA format, which means that you need to write a Title Page and References Page separate from the body of the text of the paper (no abstract or author note are needed). NOTE: Do not use macros or automatic referencing in your papers for this course. The auto features usually cause unforeseen problems in format. Plus, part of this course involves the student’s acquisition of the essentials of the APA style format The text in reference is below and can be used as one of the references. Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, N.J.: John Wiley & Sons.