Answers should be relevant to the chosen topic and consider both academic theory and practical examples and demonstrate an ability to apply appropriate models and theories selectively. Ideally, the answer will consider the UK context in relation to any suggestions for increasing philanthropy. All academic models and theories should be correctly referenced and a bibliography must be included. Statements should be supported by evidence and authoritative quotations to demonstrate the use of a wide range of reading and research. Work should use an analytical approach rather than descriptive and should display a clear and accurate understanding of basic principles. A thorough and planned approach to the question should be evident with a coherent structure running throughout. The writing style should demonstrate clarity in explanation and thought and be grammatically correct.