- Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.
- Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.
- What are the market situations that require the use of following pricing approaches in global marketing?
- Skimming
- Penetration
- Dual pricing
- Cost-plus method
- Marginal cost method
- Pass-through
- absorption
