Taking one idea from the marketing and PR ideas list provided below:
• Hursh, A. Superlibrarymarketing.com. All kinds of marketing ideas for all kinds of libraries. Retrieved from: https://superlibrarymarketing.com/2017/10/30/boost-attendance-at-library-programs-how-to-start-a-revolution/
• Public Library Association (2016). Marketing Strategies. Retrieved from: http://www.ala.org/pla/resources/tools/public-relations-marketing/marketing-strategies
• Public Library Association (2016). PR Resources. Retrieved from: http://www.ala.org/pla/resources/tools/public-relations-marketing/pr-resources
Then I’d like you to find an existing advertised library program from Houston Public Library (http://houstonlibrary.org/learn-explore/library-events/events-hpl) and rewrite the description to make the program more marketable.
Be sure to share:
• The original program description (you can just provide a link if it is an available online)
• Which of the above resources you used to make improvements
• A rewritten program description with more marketability
• Why you made those changes
For your response continue to make suggestions for improved or alternative marketing approaches. For example, “If we added X, the program would have a wider appeal because it might also draw in X crowd.”
Sources should come from the list and provided HPL link