Personality, Lifestyles & Values

1. Use YouTube and find three ads from the same brand/product that demonstrate different lifestyle segmentation to differentiate their product(s) (for example, Toyota Corolla or Sephora)?  Explain how the company uses these different ads to achieve differentiation between lifestyle segments with their brand/product.
2. Using the same three brands/products as above, tell me, if these brands are real people, who are they? (please look up different personality traits).

Nov 4th Attitudes and Persuasion

1. Investigate FB and Twitter brand/product communities and find three examples of consumers that demonstrated cognitive dissonance. Why do you think they have cognitive dissonance?
2. Find three different brand advertisements. How are these posts attempting to influence or change consumers’ attitudes toward the product/brand?  What emotional or rational appeals were used (example:  fear, health, vanity, social acceptance, peer pressure etc.)?
3. Find a brand that uses celebrities to promote their product. Do these celebrities add credibility, why or why not?

Nov 11th Decision Making

1. Find three different brands from the same category (make-up, cars, phones) and get one ad per brand. How do the different brands try to create problem recognition?
2. Find five ads that represent different parts of the buying process (e.g., problem recognition, information search, evaluate the alternatives…)

Nov 18th Buying and Disposing

1. Find three ads that use time urgency to get you to buy the product. What words or images do they use?
2. Find three ads that use saving you time as the focus and benefit of their brand. What words or images do they use?

Nov 25th Groups & Social Media

1. Find five posts that share an experience about a product/service that they purchased for the first time. What role did online word-of-mouth and personal word-of-mouth plays in the purchase process? This may take some investigation, but it is there.
2. Reference groups can exert power and marketers can use this in their advertisements.  Pick four of the different types of power discussed in your text and use Instagram to find ads that reflect that power.
3. Find three examples (FB, Twitter ect…) where the brand was trying to create a messaging that an opinion leader responded to or retweeted.

Dec 2nd Income & Social Class

1. Find four different brands whose target market varies by income group/social class. Who are target markets for these brands?
2. Find three companies who advertise their brand to all income groups and social classes. Why and how do they do it?

Dec 9th Sub-cultures

1. Go to the Fortnite forum (https://www.epicgames.com/fortnite/forums) and find three examples of users who posts content indicating that they are part of a gaming culture.
2. What are some of the ritual of the Fortnite community?
3. Find three examples of a brand/product trying to create the following:  sacred object, profane object, and a sacralized object.  Explain why your chose what you did.