This assignment will be submitted to Turnitin®.
Instructions
This week, you have learned how to analyze your customer, ascertain what they’re thinking from your point of view as well as their point of view, and you have learned about different methods to better understand them (e.g., observations, discussions, focus groups, and surveys). In this assignment, you will write an essay summarizing your customer analysis for your chosen company. Keep in mind, the attributes you select in your customer analysis will vary given the product that you make or the service you provide. Include the following in your essay:
Summarize your customers in terms of total rank order and segment. You may use a table, chart or graph, or you may describe in essay form for this portion of the assignment.

Identify Key Customer Data including the following suggested information: Product/service, market segment, buying from competition, location of their end use customers, key quality characteristics, sales volume.

Design a high level plan to gather data from your employees (i.e., observations, discussions, focus groups, and surveys). Summarize how you will gather data. If using a survey, include in your appendix. If using discussions or focus groups, include the questions you will ask. If using observation, describe specifically what and how you will observe.
Provide a summary paragraph that concludes your primary thoughts on your customers and potential customers.
Support your paper with a minimum of three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages, not including title and reference pages