The Connective
If you are working on The Connective project, you will be analyzing the business model, assessing pricing, seeking connection opportunities and deciding on the viability of the model.  Here are the specific questions related to The Connective:
1. How does The Connective build their model to grow?
2. How does The Connective vet out companies on a large scale to make sure they are competent, reliable and can be valued participants in the program?
3. How much can The Connective charge for their services (e.g. 10%)
4. Are companies willing to give up a percentage simply for a referral/recommendation only?

The Waterbury Hospital
If you are working on the Waterbury Hospital project, think about the relationship between marketing and the information you discovered in your competitive analysis. Develop a model or approach based on your research that will help strengthen the relationship between Waterbury, the  EMT’s,  and the ambulance companies. Please consider the questions below as you are writing your paper:
How can Waterbury compete more effectively for patients?
Where will the patients come from?
What strategies should Waterbury take in order to make a better connection with the ambulance community?
How can they gain a competitive advantage over the competition?
What are Waterbury’s specialties and how can they be used to grow their patient numbers?
What other community groups may be able to help the hospital grow?
What is the decision-making process for the ambulance drivers on which hospital to go to and how can this be influenced in a positive way for Waterbury?