We are starting a business called Odds and Errands. Basically it’s a delivery service for people that either can’t make it to the stores to get what they need. We’re comparing it to Walmart and Kroger’s pickup service. It’s basically like if you order a pizza and have it delivered. But here’s my part that I have to do…

Industry Attractiveness
Describe the industry that your startup will participate in. Base this on your research – not on your personal opinion; cite your sources. What trends do you see occurring in this industry? Include the results of a Porter’s Five Forces Analysis for your industry. (In the appendix include a chart such as the one shown on page 162 in the text). Develop a set of criteria for determining how attractive the industry is. On a scale of 1-5 (five is high), how attractive is the industry? What stage of the life cycle is the industry in? Describe any additional primary or secondary research you engaged in to reach your conclusions. Who are the opinion leaders in the industry and how do the affect the industry? Who are your competitors, and how are you differentiated from them? Are sales generally increasing or decreasing for companies in this industry?

Market Timeliness
Describe why the time is right for you to enter the market. Discuss your window of opportunity. Refer to chapter 2. How timely is the introduction of your product or service? (Again, use a scale of 1-5.) Justify your conclusion. Is your product/service an improvement to an existing product/service, or something completely new? Is the current state of the broad environment helping or hindering you? Base your responses on your research – not on your personal opinions. Cite your sources.

Identification of a Niche Market
Describe the niche market (or markets) that your startup will participate in. Explain why this particular market (or markets) is suitable for your company. Describe the major challenges of competing in this market (or markets). How do you differ from your competitors in a manner that creates this niche for you? Cite your sources.