1.      Introduction

Overview:

Duque Papetiers Gross a successful stationary business in France, the main point of success is gathered by combining two important areas under one roof- commercial office supplies and paper. The new view of business is expansion aboard. According to Vermez (2017) every business can profit from becoming more analytical across the board by understanding his customers, performing his operations and creating decisions. In order to analyse Duque German journey, we need to understand the German market.

As reported by the Trade Association for Office supply and writing materials, Germany stationary marked has a god position, the turnover of total industry is more than €14.8 billion per year. In other words, each German spend more than €182 annually for stationary products. Notably that €35.2 are spent it on writing and drawing materials, this evidence ranked Germany on position number 2 in EU.

Furthermore, a positive attitude of stationary business is created by the level of Germany brand’s sales which in 2015 reported 70% greater than before sales. Significantly to mention that this increase is based on a domestic demand which developed with 2,5% in Germany and %5 abroad.

Trends and potentials:

According to Independent (2017), Germany is the country with best brand image. Moreover, stationary brands have a respectable status across the word. The banking sector (2018) claims that global stationary tool supplements market to grow at a CAGR of 6.14% until 2021.For instance, in a digital word is expected a decrease of using paper in comparison with office supplies and writing instruments which grow up with 5% in 2015 and is expect to have a positive trend.

 

 

 

 

2.      Analysis of Issues for Duque Papetiers Gros

 

2.1 An Overview of the Wholesale Stationers Market in Germany

 

 

 

Although digitalisation has become increasingly prevalent in everyday life, consumers in Germany are showing a growing interest in conventional writing and drawing, driven by the latest trends of adult colouring and hand-lettering. Furthermore, in 2018 writing instruments benefited from the growing willingness of consumers to spend more on luxurious items such as fountain pens, as they are promoted by manufacturers as long-lasting, prestigious gifts.

The out