Assignment – How effective is the Lost LA series in telling relevant stories based on library and special collections resources? How would you integrate these ideas into marketing and programming in your own institutions?
Learning Objectives

By the end of this week, you will be able to:

divide up the materials budget.
manage the budget.
use various methods of acquisition.
assess considerations with licensing.

Reading
Required Reading:
Johnson, P. (2018). Fundamentals of Collection Development and Management (4th ed.). Chicago, IL: American Library Association. Chapter 7: pp. 241-276.
Evans and Alire (2013), “Marketing and Advocacy”: Chapter 5: Acquiring and Licensing Electronic Resources (PDF) pp. 263-288
Watch:
One of the following episodes of Lost LA: https://www.kcet.org/shows/lost-la

“Borderlands” (S2, E1)
“Coded Geographies” (S2, E5)
“Beach Culture,” (S3, E3)