The essay should be
• Clarity and quality of your argument and analysis
• Comprehensiveness of the your research and literature review
• Originality
• Conduct in-depth secondary research in order to answer the question and present that in your essay.
• Present your own argument and analysis in a thoughtful way, which is backed up by evidence.
Recommended references:
1. Werner Severin & James Tankard Jr. (2001). Theories of persuasion. In Communication theories: Origins, methods and uses in the mass media. 5th ed. Longman. p. 151 -184.
2. Michael Miller & Timothy Levine. (2009). Persuasion. In An integrated approach to communication theory and research, Stack & Salwen (eds.). Routledge. p. 245-259.
2. Michael Miller & Timothy Levine. (2009). Persuasion. In An integrated approach to communication theory and research, Stack & Salwen (eds.). Routledge. p. 245-259.