The word document is our part 1 assignment and review. You will need that for the first part. The 2nd attachment (the PDF) is the assignment. I just need the first two sections to be written so the summary./identifying of brand and the competitive/SWOT part. You will see what I am describing in the PDF. Need all that answered.

So what I need (as see in PDF )

Pick up where you left off in Part I. (the word document)
Summarize your service industry (industry is Motion picture)
Identify the brand your team has chosen to analyze for the final presentation. (brand is going to be Walt Disney)

Then answer the following as seen in the PDF assignment instructions.
Brand Competitive Set/SWOT

Competitive Set: What is the competitive set of your brand? Include a set of at least 3 competitors in addition to the brand your team identified to analyze for the final presentation.
Compare and contrast brands (the service provider landscape) within the industry you analyzed for the mid-term (e.g. size of the industry, number of brands, who they are, etc.).
How are the brands the same (e.g. deal with the same kinds of challenges)? How are they different?
SWOT: Identify the strengths, weaknesses, opportunities and threats of your brand within its service industry?