Develop a strategic audit on a case assigned by your professor (Under Armour).
1. Follow the progression of components on the rubric. Use a heading for each component, and cover everything in the same order as the items are covered on the rubric. This will allow your professor to more easily grade your strategic audit, and will help to ensure that you receive the best grade possible. (Rubric Attached)
2. Please stay true to the ending date of each case. Information available after the ending date of the case should not be considered in your analysis. Just because a firm chose a particular course of action does not mean that it was correct in doing so.
3. Many of the items in a strategic audit lend themselves to lists or bullets. You are not required to use complete sentences. While this is not an English Comp class, correct grammar, spelling, and proofreading will increase the likelihood of a good grade.
4. In grading your strategic case audits, your professor will give the most consideration to the quality of your analysis. Analysis focuses on meaning. Merely listing facts is not sufficient, even if you list great numbers of them; your understanding of the meaning and implications of the facts is critical. For example, it does little good to compare financial ratios with industry averages unless you then use that information to determine the financial condition of the firm and the implications for strategy formulation and implementation.
5. Students are often tempted to give little effort to the final sections of a strategic audit, especially implementation and evaluation/control. Probably the most overlooked is implementation. Often, the implementation of a strategy is vastly more important than its formulation. Omitting or giving little attention to the final sections of the audit will result in the type of grade that you do not want to receive, and your instructor finds no joy in recording.