Please only answer the third question in your report, as questions one and two are only here to guide your thinking. The report should be no longer than 1400 words

1. Why did Michelin move toward solutions?

2. What are the difficulties encountered by Michelin in deploying its ‘solution offer’? Why do you think the company encountered these problems?

3. Would you recommend pursuing / modifying / abandoning Michelin’s solution offer?Please only answer the third question in your report, as questions one and two are only here to guide your thinking. The report should be no longer than 1400 words

1. Why did Michelin move toward solutions?

2. What are the difficulties encountered by Michelin in deploying its ‘solution offer’? Why do you think the company encountered these problems?

3. Would you recommend pursuing / modifying / abandoning Michelin’s solution offer?