Answer the questions in the box below to complete the essay. An essay must include an introduction, a body, and a conclusion and shoold address all parts of the question. Make sure to cite any sources you use. At a minimum, the textbook must be cited. Proper citation format for a source includes the name(s) of the author(s), the title of the work, the date of the publication, and the page number if you paraphrase or directly quote the source, along with a full reference list. Essay Question Select two different consumer products (e.g., phones, designer shoes, sports cars, etc.) that compete with each other. For example, you may choose a Samsung Galaxy 7 and an Apple iPhone 7. Select one of the two products to hypothetically market. Explain how you would differentiate the selected product from the other product, including promotional ideas and how you would merchandise the item for product placement.