Managers need to understand the concepts related to product characteristics and product classifications.
Ensure you are familiar with each of these product characteristics and classifications.

Idea generation
Idea screening
Concept development
Concept testing
Marketing strategy development
Business analysis
Product development
Market testing
Commercialization
Write a 2- page paper discussing the concepts of product characteristics and classifications. Ensure the following points are addressed.

Describe the types of product classification and product characteristics.
Select at least three examples of products that represents completely different classifications and explain why you feel each fits into that classification as well as share the characteristics of the product.