Section 1: An analysis of the company’s strategic position
Provide an overview of the company you have chosen.
1. Identify and apply 2 appropriate tools and techniques to analyse
A) The internal environment of the company
B) The external environment of the company
2. This analysis of the company’s strategic position should include:
a) Leadership and communication
b) The company culture including its ethical and value base
c) The company’s position in the sector
d) A critical evaluation of the strengths and limitations of the tools and techniques you have used
e) The client needs
3. Following your analysis on the company’s strategic position, identify the main issues that you could advise the company to address.
NOTE: This section refers to Learning Outcomes 1, 2, 3 and is worth 30 marks
Section 2: Recommendations to the organisation
1. Based on your analysis in Section 1, propose 3 recommendations for the company.
2. Ensure that each recommendation is clear, has appropriate detail, is justified and is feasible in this context.
3. Recommendations should refer to the leadership and communications strategy of the company, taking account of internal and external stakeholders.
Section 3: Implementation of Recommendations
1. Based on Section 2, explain how the company would implement the recommendations put forward to support the changes in its strategic direction.
2. This section will include analysis of the following:
a) Leadership styles – this must include reference to different leadership styles supported by theories, models and/or evidence.
b) Communicating the vision to the key stakeholders
c) Leadership strategy and the impact on organisational direction
3. This section considers the actions that should be taken by the company in order to achieve the recommendations that you have described above.
NOTE: This section refers to Learning Outcomes 3 and 4 and is worth 25 marks
Section 4: Critical Reflection
All students, particularly at postgraduate level, need to reflect critically on the learning experience.
Select and use a model (e.g. Gibbs reflective cycle) to reflect your learning experience on the CMI module (i.e. workshops, learning journeys, etc.) Consider the following question:
1. How you might apply your learning and knowledge from this module to your own area of study and future career aspirations?
NOTE: this section is worth 10 marks
Remember:
In this assignment you need to apply some of the tools and methods that have been referred to in the workshops and learning journeys and discuss their relevance to the client’s situation. You will gain extra marks by citing appropriate references to support your arguments throughout. You will need to provide information on how you have gathered and sourced key information for your report.
• Organisation/academic writing is worth 10 marks
• Referencing is worth 10 marks

SEE THE CASE STUDY WHICH MUST BE USED