STRATEGIC REPORT!
The module is assessed (100%) by an individual Strategic Report (maximum 3,000 words) involving an in-depth, strategic analysis of a large organisation. The subject of the report will be decided by the module convenor but students will be able to choose from a list of several examples.

Instructions for assessment

This assignment is focused on the selected organisation, its industry and business environment. By week 2 you will be given a list of organisations (cases) to choose from. Please choose one case (featuring an organisation) for the purposes of this assignment. THE COMPANY IS ZARA- and the case study is: evaluate Zara online strategy!

Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

The Strategic Report should address the following:

1) Carry out external analysis (business environment (PESTLE) and industry(Porter’s Five Forces)) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%)

2) Analyse the resources and key competences of the organisation and identify core competences (key factors that may give the company its competitive advantage)- SWOT. (30%)

3) Choose one strategy that the company implemented recently and evaluate it using SAFe criteria. (30%)