This report should take the perspective of a consultant presenting to a manager responsible for the expansion of a company’s operations to a new country. The project objective is to develop an understanding of the business culture and the process of doing business in a foreign country. You will pick an industry, provide an overall view of the country’s economy, demographics, culture, etc., and make specific recommendations of how to open the operations in that country (export, license, acquire, alliance, subsidiary). This project is not a term paper in which others’ views are merely summarized. You are an analyst, and so it is your job to integrate relevant information, and form your own opinion and view.

Country: Japan
Industry: Medical Device – Life Alert
Perspective: Consultant

The section that needs to be done is “General Background: Important Events and Country Background”