Word Limit: 3000 words excluding bibliography.

• Identify the focus area
• Carry out preliminary market analysis (e.g. research similar products or lack of them)
• Design the community (you may use any design tool you wish). Explain how it works.
• Descriptions of the community designs shall be illustrated using a good number of images.
• Your community may be accessible via a PC or mobile interface.
• Create a business model to fund your new community, i.e. how do you make money, are
you not for profit etc. and model it using a Business Model Canvas.
• Describe the new community using SWOT and PESTLG analysis.

more information:
In doing so your group must achieve the following to get good marks:

Identify the focus area
Carry out some preliminary market analysis (e.g. research similar products or lack of them)
Design the community (you may use any design tool you wish).
Explain how it works.
Create a business model to fund your new community, i.e. how do you make money, are you not for profit etc.
Assess your business model using SWOT and PESTLG analysis
You MUST then plot your business model on a Business Model Canvas
Descriptions of the above items must accompany your designs.