1. This assignment must refer to the Assignment 1- Starbucks (PPT).

2. There’s a failure assignment with feedback provided. Please refer to the feedback.
There are the things I need to emphasise about the assignment:
1. Limit the word counts to 2500 max!

2. Please do accordingly to the SBM plan structure as I just uploaded.

3. PR: mock-up visuals?

4. Sales promotion: mock-up visuals?

5. Direct marketing: Please amend accordingly to Assignment Feedback

6. Radio Advertising & TV commercial: radio scripts & storyboard for the TV commercial?

7. Timing and Budget strategy- need to list out when (month/year) would each one take place? ONE YEAR plan! There’s no evaluation chart to explain & evaluate alternative plan if 1st/2nd quarter is not effective???????

8. Redo Evaluation and Recommendation-Don’t copy from the Assignment Feedback.