For UPS Airlines, identify and assess at least four, but no more than eight, of each of the following: strengths, weaknesses, opportunities, and threats that may affect new business activities or offerings. You may use topics such as (people, products and/or services, company) or others that you deem important.
Then, identify emerging consumer trends and explain how they impact branding and success of your new product or service. Additionally, analyze how perceived ethics violations might affect branding and success. Finally, assess how all of the SWOT and ethics factors affect branding and operations within the organization.
Core Competencies – Continue your paper by identifying and explaining three to five core competencies for UPS Airlines. Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering. Upon which competency or competencies will the new business offering benefit and why? What strategic implications will/could this have on the new offering?
Guidelines: Double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8–10 pages in length and follow APA formatting requirements