Must use same company as 1 & 2(attached)***
***APA, no website references unless for data, and page count is for material and not title page and reference page***

Choose either the basic 5-step consumer decision-making process model or the basic 4-step organizational buying process model. Discuss the model in terms of a specific aviation-based company. In addition, discuss how social media is used or influences each step. Be sure to identify at least one social media network.

Format

Limit your paper to 300 – 400 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font size, and double-spaced. Your paper must be grammatically sound and free of spelling errors.

Provided are the guidelines to complete each part:

1. Provide a written overview of the natural and physical environments affecting your strategy audit company. This summary could include topics such as but are not limited to the climate, pollution, weather, temperature, sea level, fresh water, flooding, etc. There is no minimum of the number of topics to write about; however, each one should be relevant to your strategic audit company.

2. Explain how the following forces are currently affecting industries in which your strategic audit company competes:
-Economic
-Technological
-Political-Legal
-Sociocultural

Please provide a 2-3 sentence explanation for each force, with at least one outside source properly cited and references for each to validate and support your answers.

3. Complete an External Factor Analysis Summary (EFAS) table following the guidelines and instructions in the following attached documents