Ikea

Task
You will further investigate and analyse the organisation you studied in assignment one. TTask
You will further investigate and analyse the organisation you studied in assignment one. This time you will produce a detailed report which demonstrates the research undertaken, critical analysis of the business and application of models of strategy and ideas from the current literature.
Your report should reflect in detail on the current opportunities and challenges faced by the business. Secondly, it should provide a critical evaluation of the strategic assets, competences and capabilities and commentary on whether or how these may provide sustainable competitive advantage.his time you will produce a detailed report which demonstrates the research undertaken, critical analysis of the business and application of models of strategy and ideas from the current literature.
Your report should reflect in detail on the current opportunities and challenges faced by the business. Secondly, it should provide a critical evaluation of the strategic assets, competences and capabilities and commentary on whether or how these may provide sustainable competitive advantage.