Evaluate the case study Market Excellence Southwest Airline, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?
3. What risks does Southwest Airlines face both from a macro and micro environmental standpoint?
4. Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its business model?

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).