Develop a Strategic Report for a corporation or a Strategic Business Unit (SBU) of a corporation of your choice.

You need to carry out an analysis of a corporation/SBU demonstrating a holistic understanding of the organisation and its environments as well as demonstrating your skills in strategic analysis and planning. You can structure your assignment as follows:

1. Executive summary (Collaborative work)
2. Introduction (brief backgournd of the corporation/SBU, target market, industry definition, current challenges) (Collaborative work)
3. Analysis of the the internal and external environment of the corporation/SBUand identify the strategic challenges that it is facing (Collaborative work)
4. Identification discussion and evaluation of the future strategic options available to the corporation/SBU, recommendation of a future strategic direction (Individual work). Identification discussion and evaluation of the future strategic options available to the corporation/SBU, recommendation of a future strategic direction (Individual work).