Your task is to prepare a written situation analysis and problems and opportunity statement for one of the companies that was awarded a 2018 Grand, Gold, Silver or Bronze Effie award. The award details can be reached via the library at:

https://www-warc-com.ez.library.latrobe.edu.au/Topics/AustralianEffieAwards.topic

(ID: 19313026 / Password: Tabletennis0405) <- to log in

Each student is to select one company from the award recipient list and work individually on this project. They are to undertake their own external research to investigate the company’s situation in detail with a view to developing a problems and opportunity statement as the basis for a 5 year strategic and  marketing plan.