Using this data, and further secondary research as necessary, you are to construct a 2000 word report in formal style that explains and interprets the analytics for your client.

 

Data Analysis Report: tips and instructions

Introduction

You will be given a case study to analyse during the course of the unit. You are required to collect available online data and conduct secondary research to construct a report on your findings. This must provide a context for understanding the data and include a set of strategic recommendations based on the data available.

 

The purpose of this task is to help you research, identify, analyse and report on data. This assignment links to the following learning outcomes:

  1. Use web metrics to research, design and build a communications strategy;
  2. Analyse and report on the broader social context in which web metrics are used;
  3. Apply high-level critical and creative thinking skills to complex online communication

 

Instructions

Your client is the Australian Asbestos Network (https://www.australianasbestosnetwork.org.au/).

They have provided you with a series of analytics and datasets regarding their website’s activity and need you to interpret it for them.

Using this data, and further secondary research as necessary, you are to construct a 2000 word report in formal style that explains and interprets the analytics for your client. Your report will include a detailed data analysis, data visualisation, and set of recommendations.

 

Your report should be divided into the following key sections:

  1. Overview
    • In your own words, provide a brief overview of the client, the website and their purpose
    • Provide any contextual information relevant to understanding the role and function of this organisation and its website
    • Explain and briefly summarise the purpose of this report
  2. Data analysis
    • Identify and explain the types of analytics provided
    • Interpret the website’s performance according to the analytics
    • Analyse and explain the significance of what the data is showing
  3. Recommendations
    • Evaluate and explain any limitations associated with the analytics provided and how it might affect the interpretation of the data
    • Develop a set of recommendations based on your analysis of the data
  4. References
  • A full list of sources that you have cited within your report, in alphabetical order
  1. Appendices (optional)
    • This section is not marked, but is where you can include further information that does not fit into your formal report

 

Written expression and referencing

  • This is a formal report, so pay close attention to your use of language, spelling, and
  • Your in-text citations and Reference List should be in Chicago Author- Date. Remember that all in-text citations must include the specific page number of the quote/section you are referring

 

Format

  • Formal report style including all the headings
  • Size 12, standard font
  • Double spaced text
  • Chicago Author-Date references
  • 200 words
  • Language is UK English (not US)
  • Cover page

Data visualisations

You will be required to create data visualisations as part of this report. There are various tools available to help you do this. Microsoft Excel can help you create basic graphs and is generally quite accessible (there are quite a few online tutorials and videos if you need extra help). However, there are also a number of online visualisation tools to help you create more advanced graphics and visualisations (be aware that some may require you to set up an account before you can use them). Please use the tool you are most comfortable with.