Your task:
You work at a Marketing Agency, as an Account Executive and have received the following task:
You must prepare individually a business report for the SIFL team. The report will focus on
three areas:
1. Investigating the market of your choice.
2. Recommendations on how to enter that market.
3. Some ideas on how to communicate with the potential customers.
You can select a country of your choice, however the one you target cannot be your own home
country.
The report will be 3000 words (excluding table of contents, executive summary, reference list
and appendices). EVERYTHING in the main body of the report is included in the word count –
that INCLUDES tables, charts and citations.
Please note that the 3,000 word limit for this report is an absolute maximum.
The source of all data, models, concepts and theories are to be given using Harvard
Referencing throughout. You are recommended to consult the Citing References Guide