compile a comprehensive marketing plan using one of the product/service scenarios
listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up
company and will be the catalyst for the two parts of the marketing plan that you will compose in Units IV (Part I) and VIII
(Part II). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing
company).
Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be
creative and develop the business idea/model for your selected scenario.)
Scenario #1
MBA 5501, Advanced Marketing 3
Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning. While today’s
customers enjoy developing their vacations themselves, Travel Supreme believes there are travel services that are still in
demand. Initial research needs to develop what types of travel services are in demand by this target market.
Scenario #2
IT to Seniors is a start-up company interested in ensuring a positive experience for seniors (65 and older) with respect to
the use of technological gadgets, software, the Internet, and/or any additional aspects of technology. Initial research will
provide an idea of the business model that would be in most demand for this target market.
Scenario #3
Galaxy Restaurant is a start-up restaurant developed with the idea of providing the customer with a unique dining
experience. This could extend from the product offering, service offering, atmosphere, or a host of other unique
experiences. Initial research will provide an idea of what this unique dining experience would look like.
Scenario #4
Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of
their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or
knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into
the types of services that this particular target market would be interested in.