International Marketing post #4

Choice #4: Chapter application: Ch. 6. iPhone (designed by Apple in California and assembled in China by Foxconn) is a major global brand in the mobile phone market and maintains a good market share in the U.S. and beyond. Please compare and contrast “iPhone X’s” prices in three countries by using the following format:

Country name, price of iPhone (in local currency and U.S. dollar)
Top three selling brands in the country (branding issues)
Country-specific issues; population, per capita income, market size, market demand, potential market penetration in country, etc. (see textbook pp. 193-196); reasons and major segments buying iPhones
Chapter-specific applications
Note: Suggested sites:

* QZ.com

* Yahoo Finance

* Google Search

* For ‘Country-Specific Data’, see The World Bank