Scenario You have been appointed as the new Marketing Manager forCoca-Cola Myanmar. The first objective you have been set is to research the competition and produce a marketing plan based on your findings. This assignment has two parts: Part A: Compare how Coca-Cola Myanmar and Pepsi Cola Products Myanmar Ltd. (MGS) use the various elements of the 7Ps marketing mix. This will be submitted as a briefing paper for the marketing team. The briefing paper will explain how the marketing mix and marketing process is used to achieve business objectives, relating to the two chosen organisations. This research will inform your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings. Part B: Produce a marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives. P3 Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. P4 Produce and evaluate a basic marketing plan for an organisation. To achieve M3, Evaluate different tactics applied by organisations to demonstrate how business objectives have been achieved. To achieve M4, Produce a detailed, coherent evidence-based marketing plan for an organisation. To achieve D2, Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.