Netlytic Report
Overview
The goal of this assignment is to apply techniques from social media analytics, text mining, and
network analysis to analyze online discourse about a product of your choice.
Objectives: Identify main topical themes (e.g., what people are saying about your product) and key influencers (both individual and organizational accounts). Determine how to use insights gleaned from analysis to improve products/services under examination or develop a new communication strategy to influence online discourse on this topic.
Process
1. Utilize free(!) software: Netlytic (https://netlytic.org)
• Documentation: https://netlytic.org/home/?page_id=36
• Tutorials: https://www.youtube.com/channel/UCNBfatUFOZJzekDsV9oOg3w
• Text analysis example: https://netlytic.org/home/?p=168
• Network analysis example: https://netlytic.org/home/?p=171

2. [Part 1, No more than one page]
Data Approach (RQs, Hs)
Analysis + Insights
Collect publicly available Twitter data about your product and analyze it with the help of Netlytic text AND network analysis (must be both).
• Make sure to define the product you are analyzing, including an explanation for why social media analytics might be valuable to employ.
• Make sure to specify 1) your final query, 2) your filters applied, and 3) your final corpus of tweets that make up the data set for your visualizations.
• Make sure to specify your data collection process, including any challenges you faced and adjustments you made to overcome those issues.

3. [Part 2+3] Use the resulting visualizations to prepare an analytics report. Your second
and third pages should be composed solely of your key visualizations and insights.
• The visualizations should be paired with contextual explanations and the takeaway insights that your team and clients would need to know.
• For each visualization, you will be graded on both the clarity of the figure itself and specific findings (e.g., do not just say you did a network analysis).
• Figure and figure descriptions needed.

4. Include your name in the header. Single space. Three pages MAX.

Grading
You will be graded on the following criteria:
1. The extent to which your report has all the required elements described above.
2. The extent to which you have a well-written and creative proposal.
3. The extent to which you have a well-thought-out approach, logic, and application.