Is Google justified in using the search history of unaware customers to target them with ads? Take a stance and support your answers with actual examples.

Please read the article before responding to the question. 250 word minimum per question.

Article #1 link.

In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting


Question #1
Is Google justified in using the search history of unaware customers to target them with ads? Take a stance and support your answers with actual examples.
Article #2 link
https://hbr.org/2016/11/the-brands-that-make-customers-feel-respected
Question #2
According to the article, the telecommunications industry is ranked worst in terms of respect felt by customers. Assume you are the marketing manager for a major telecommunications company and have been assigned the role of implementing 2 initiatives that will improve customer perceptions. Be specific and list examples of companies that have succeeded in this regard.