YOU WRITE A BUSSINENSS PLAN WITH 1500 WORDS AND FOLLOW THE STRUCTURE BELOW AND DEEP ANALYSIS ON FINANCIAL PLAN AND PROJECTION.
Business name: ONE STOP SHOP
Business size: Small business with 3 shares name Pheobe, Joanne and Phillip
Business type: Similar with TWO DOLLAR SHOP with products click the link for details (https://www.lifehacker.com.au/2016/05/the-best-things-to-buy-at-the-two-dollar-store/)
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We import affordable products from Asian Countries ( Viet Nam, China, Thai Lan, etc.) to our shop ONE STOP SHOP in Australia. ***
Business budget: $150 000
PLEASE SEE THE MARKING GUIDE THAT YOU WILL KNOW HOW TO WRITE PERFECTLY WITH DEEP ANALYSIS
Your business plan should include:
• The Executive Summary. This is a concise summary illustrating the key points that are detailed in each section of the ensuing business plan. The Executive Summary should stand on its own as a separate document.
• Business Overview. Offer a description of the business, including:
• The legal structure
• Business formation history
• The type of business
• Location
• Means of doing business (Internet, storefront operation, mail order)
• Operations Plan. Offer an explanation describing how the business will function, including the physical setup and responsibilities for specific tasks.
• Market Analysis. Include an overview of the market as a whole, with specific data and charts or graphs, if appropriate. Define your target market and your plans for catering to this specific audience.
• Products and Services. Describe the products manufactured or sold or the services offered. Classify the different types of products or services and provide a brief description of each.
• Sales and Marketing. Outline pricing and sales information. Include rationalizations for why your audience will buy your products or services and how you will reach them through marketing and advertising efforts.
• Competitive Analysis. Analyze the strengths and weaknesses of your direct and indirect competitors. Demonstrate how you will gain a competitive edge against your competition.
• Management Team. Provide pertinent, concise background information on all key players involved in the business.
• Financial Plan. Include all financial information, from startup costs to balance sheets. The financial section should outline:
• The amount necessary to start or maintain the business
• The amount needed over the next two, three, and even five years
• Plans to use funds
• Anticipated need for additional funding
• Ongoing business expenses, including salaries, insurance costs, promotional expenses, etc.
• Projections. Provide projected income statements and balance sheets for at least two or three years.
At the end of your business plan, attach supporting documents, such as articles on the company, résumés of key personnel, etc.

Assessment Task 1 – Business Plan
Students will be required to prepare a comprehensive business plan for a start-up or early stage business, including financial projections and valuations. Students will be assigned to a team of four. Ability to work well in a group is an important skill for a career in business. Your assignment is to prepare a business plan aimed at raising equity funding for a new or start-up venture. The venture can relate to any business idea but should not be based on taking out a franchise. Developing a business that has franchise potential or where franchising or licensing could be expected to be a viable growth path is acceptable. Business that involve securing rights to a form operating in another country and importing the business to Australia will not be accepted. If in doubt about the suitability of your venture, please contact the LIC to confirm acceptability.
Length and/or format: 3000 words±10%, excluding exhibits and references
Purpose: To asses understanding of the key learning outcomes of business plan and financial projection preparation
Business Plan Marking Guide
The weighting of marks of the business plan (group work) will be as follows:

Marks available

1

Executive summary 8

2 History and background of business idea (why did you pick this idea/business and why do you think it will be successful?
Company overview(business name, general description of business including management team 12
3

Short-term, medium-tem and long-term goals? Milestones, schedule 12

4 Market analysis (market size, target customers, customer needs, competitor analysis, competitive advantage) 10
5

Marketing plan (product/service, pricing, promotion, distribution) 10

6 Five-year financial plan pro-forma income statement, balance sheet, cash flow statement). Provide a budget estimating projected funding requirements and use of funds. 20
7

Risk assessment and mitigation 10

8

Exit strategy for the investor and valuation at exit 8

9 Report organization including referencing 10

Total 100