Well well well – CDs are dying,,, dying… dead – Best Buy no longer sells them – where will anyone go to buy a CD. RIP cassettes and the lovely 8-trak. Did you know there were records players in cars in the 50’s and 60’s.

I want you to create a script for a podcast that reviews the course materials from this week (the death of CD’s) and then covers another medium that has recently been under attack. Newspapers? Magazines? Movies (to a lesser extent)? Go ahead and alert your listeners to the plight of the medium you chose.

If you are doing newspapers please be sure to read this article
https://www.theguardian.com/media/2018/jul/21/los-angeles-times-new-owner-patrick-soon-shiong-interview

Submit:

1. This assignment should be a script for a podcast. It should be five to minutes long if you speak it. In practice the script should be 2-4 double spaced pages. Make sure you read it aloud before you submit to make sure.

2. Introduce the name of the podcast. Who is it sponsored by? Are you a personality? What is your audience? Have fun with this. Be imaginative. You can even add in sponsors.

3. Spend about a minute introducing your audience to what you learned this week. How and why are CDs disappearing? What do artists need to do to be successful today (particularly new ones)?

4. Introduce your readers to a dying medium of your choice (newspapers, magazines, etc)

5. Briefly describe the history of this medium (the free textbook we used to read about public relations would be a good place to start)

6. Find some statistics to show that the medium is indeed dying. Include them in your script.

7. What new medium threatens the old one. What can you audience do to save the medium?

8. Please be sure to include any sources you used in APA format.

Watch:

Steve McCellan Talks about the Death of CDs and the Rise of Streaming

Watch:

No CD

Read:

The Rise and Fall of Compact Disks

Read:

In the Groove: Czech Firm Tops List of World’s Vinyl Record Producers

Read:

What Streaming Music Services Pay

Read:

How to be a Successful Musician – 6 Tips for Independent Artists