REQUIREMENT*** have to have read ONE of the following books to write a simple two page paper on it. Classic business sales book, most have read:
• Emotional Intelligence for Sales Success: Connect with Customers and Get Results by Colleen Stanley
• New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg
• Take the Cold Out of Cold Calling by Sam Ritcher
• The Sales Acceleration Formula by Mark Roberge
• The Challenger Sales: Taking Control of the Customer Conversation by Matthew Dixon
• Sell with a Story: How to Capture Attention, Build Trust, and Close the Sales by Paul Smith
• The Collaborative Sales: Solution Selling in a Buyer-Driven World by Keith Eades & Timothy Sullivan