Buying behaviour, digital servicescape

LITERATURE REVIEW
At least 50 scholar sources with in-cite citation with
– TO DEVELOP A SERIES OF ARGUMENT
– NOT TO DESCRIPT POINTS

In Singapore, people are looking at E-commerce in shopping especially young female adults this study is done to access the e-commerce digital service scape and see how the service scape would affect the buying decision
Working Title: Accessing the factor of a digital media service scape that would affect the buying decisions of young Singaporeans female adult

Summary: My chosen area of research would be mainly Service Marketing, Consumer behaviour and Online Marketing. In my dissertation, I would research on the buying intention of female adults on how online services scape such as background, quality of photos, surroundings would affect their mindset which makes them purchase the products online.