Choosing an appropriate pricing strategy is one of a business’ most important decisions. Please choose any public-listed business (Costco)
Comment on its pricing practice:

First, identify the business major operating characteristics, e.g. market power (e.g. barrier to entry; competitiveness), cost structure (e.g. labor or capital intensive), etc.

Based on your analysis of the business demand and cost conditions, please recommend one of the best pricing strategies learned from chapter 15. Explain why you think the strategy is suitable for the business.

Finally, compare your recommendation to the business’ current pricing practice. Are they different or consistent?

If different, why should the business adopt your recommendation?