Working alone you will do research on a sport product or service (Product – apparel, equipment, sports drink, etc.; Service – games, clinics, sports entertainment such as WWE, X-Games, etc.) OF YOUR CHOICE and prepare a “Sales Pitch” trying to convince the instructor as why we should purchase this product/service. The “Sales Pitch” MUST be creative and make this product/service appealing to the audience (instructor). You can accomplish this by providing the following:
Describe the Product/Service
• It’s history (when it was invented, hit the marketplace, etc.)
• Major changes or improvements that have taken place throughout its history
Why is this product/service appealing to consumers?
• What is unique or different about it?
• What sets it apart from other products/services in the marketplace?
Is it a good value for consumers?
• Describe the price/cost
• Compare and contrast to other similar/products and services to determine if it is indeed a good value
Who are these products/services major competitors?
• List and describe its major competitors
• How is it better than it’s’ competition?
• Is this product/service more entertaining, more durable/reliable (apparel), etc.
• Explain why it is
Lastly discuss one recommendation that you would have to make this product/service even a better product/service for consumers