Case Study 1 on Electronic Retailing (40%) answer the following five questions.

1. Does the growth in ‘online shopping’ mean the extinction of the typical ‘high street’ store?

2. Examine the various models, ‘clicks’, ‘bricks’, ‘bricks & clicks’ and ‘clicks & bricks’. Which if any is the most sustainable?

3. We are increasingly hearing the term Omni-Channel retailing what does this mean and how can businesses exploit this new phenomenon?

4. Why are online travel services such a popular Internet application? Why do so many Web sites provide free travel information?

5. Compare the advantages and disadvantages of distributing digitisable products electronically versus physically.

 Word Limit: 1500 words (excluding cover page/table of contents, reference/bibliography, and tables, images or charts/diagrams)