A Business Construct

Overview
The goal of this assignment is to develop proficiency in finding and analyzing articles that examine a construct in the academic literature. You’ll get practice reading and interpreting articles as well as putting multiple articles together to form a cohesive picture of the research in an area. This is a skill that you will use repeatedly throughout this program.

Task
The entire class will be assigned the same construct. Search the literature for five to 10 academic journal articles that examine that construct. Choose articles in journals from the Fox School Journal List. Use the Temple Library Site and/or Google Scholar for your search. Consider a mix of well-cited and recent articles.

Organize your analysis into a four-page, single-spaced writeup with this structure:

Overview of the construct (1 page): Describe how the construct is conceptualized and defined in the literature. There should be a high-level, but thoughtful, summary of the material in the rest of the writeup (see below). Identify the important labels and definitions used in the literature. There can be multiple names or labels for the same idea. Remember, a construct is represented as a variable and then measured in a concrete way.

Summary Tables of Antecedents, Consequences, and Measures (1 page): Provide three tables summarizing antecedents, consequences, and measures related to the construct. Each table should have three columns in each table: the name, its definition, and the references where it appears (you might have multiple references for a particular item). For example, consider the construct of customer satisfaction. You first have a table of antecedents:

Antecedents of customer satisfaction
Name: Usefulness
Definition: The extent to which the system facilitates completing its task
References: Knope et al. (2010) Wyatt et al. (2012)

Then a table of consequences:
Consequences of customer satisfaction
Name: Financial performance
Definition: The economic performance of the firm (i.e., stock price)
References: Meagle and Perkins (2016)

And finally a table of measures:

Measures of customer satisfaction
Name: Intention to purchase again
Measurement: Three questions on a five-point likert scale
Data Source: Survey of customers through email
References: Swanson et al. (2013)

Note that the measures table outlines both the way the construct is assessed (i.e., measurement) and the method (i.e., data source). The measurement and data source are related, but they are not the same. To identify these, think about the secondary data or questionnaire items used in the papers.

Keep in mind there are also measures for antecedents and the consequences. After all, those are just constructs themselves, represented as variables. However, for this assignment you should focus only on the measures of the main construct. Once you learn how to do that, you will also know how to find the measures of antecedents and consequences.

Summary Figure (1 page): Create a simple diagram that summarizes the first two sections. Place your construct in the middle, with antecedents on the left and consequences on the right. It should be clear and concise; the specific layout is up to you. (Don’t worry if it’s not perfect; we’re covering drawing conceptual models in Residency 2 but I want you to give it a try).

References (1 page): Include a complete reference list in APA style.