Analyse a CURRENT entrepreneur from one of the countries listed below. List of allowed countries for the assessment: Australia, New Zealand, Singapore, and Malaysia.

Analyse a CURRENT entrepreneur from one of the countries listed below. List of allowed countries for the assessment: Australia, New Zealand, Singapore, and Malaysia.

 

Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used. Critical analyses and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur’s biography. Suggested structure:

 

 

Introduction 100 words

  • Background of the entrepreneur ü Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person’s entrepreneurial pathway/success (with reflection on the relevant entrepreneurship theories). 250 words
  • Entrepreneurial traits/characteristics ü Discuss the characteristics/traits of the entrepreneur (with reflection on the relevant entrepreneurship theories). 250 words
  • Opportunity recognition and idea development process ü Discuss the processes of opportunity recognition and idea development (with reflection on the relevant entrepreneurship theories). 350 words
  • Competitive advantages ü Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible). 350 words
  • Recommendations ü Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take. References (10-12 references required, among which at least 05 academic) 200 words

 

NOTE: Reflection on the relevant entrepreneurship theories. Please use Entrepreneurship and Small business (4th Asia-Pacific edition) or other relevant textbooks if you can.

 

At least 10 References you can use and please use academic references.

 

  1. Entrepreneurship and Small business (4th Asia-Pacific edition)
  2. https://www.afr.com/leadership/afr-lists/rich-list/how-the-rich-invest-mike-cannonbrookes-20180605-h1107b
  3. https://thoughteconomics.com/scott-farquhar-atlassian/
  4. https://thewest.com.au/technology/tech-billionaire-has-no-cap-on-success-ng-s-1738527

 

 

 

 

 

 

 

 

 

 

 

Mike Cannon-Brookes started Atlassian. The culture at Atlassian is “open way of being”. To further elaborate an employee at Atlassian should feel like the can continue to be “themselves” at work rather develop another persona.

 

Workplace Culture in Australia

 

 

He also believes diversity is key for companies. Everyone brings a different perspective

In a Ted Talk Cannon-Brookes described his life as “imposter syndrome”