You have been asked to give a series of speeches on the importance of healthcare in poverty-stricken countries. One audience will consist of business men and women, one audience will consist of religious leaders, and another audience will consist of high school students. How would you need to adjust your speech’s purpose for each of these different audiences?

International Marketing

1. You have been asked to give a series of speeches on the importance of healthcare in poverty-stricken countries. One audience will consist of business men and women, one audience will consist of religious leaders, and another audience will consist of high school students. How would you need to adjust your speech’s purpose for each of these different audiences?
2. Read Module 8. https://courses.lumenlearning.com/marketing-spring2016/chapter/why-it-matters-product-positioning/

• Go online and find/record 3-5 cases of social media blunders.
• Find 5 social media success stories.
• Select one blunder. How would you strategically position the company/organization to succeed in the midst of the blunder?
• Write 2-3 paragraphs, typed, double-spaced.