Description

You are to write and make a presentation on marketing objectives, marketing strategy, marketing ethics and legal issues for the new product – tropic 4-in-1 shoe (link above). The written component should be 1500-2000 words maximum in length excluding the title page and reference list.

Assume that the new product chosen is viable for market entry into Australia. The decision has now been made by senior management to launch this new product into Australia sometime in 2018.

Your task is to prepare marketing objectives, marketing strategy and examine ethical and legal issues when marketing your new product.

You will need to address the following criteria:

Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g. sales targets, product awareness, customer retention and satisfaction, brand management);
Justify the preferred market segments, targeted customers, and intended positioning;
Propose and justify marketing strategy for two (2) of the 4Ps (product and placement/promotion); and
Examine ethical and legal issues when marketing your new product.