Innovative Games Consoles Ltd is a UK based games software and hardware company that designs games for children between the ages of 3 years to 12 years.
The company has come up with a business idea of making a game pad controller that has 3 buttons instead of the 4 on a Play Station game pad controller and design video games for children.

The owners of the company have an initial start-up capital of £20,000 and want to pitch the business idea to investors who might contribute finance. Your have been asked to develop a professional business plan.

You are required to present a business plan report related to this business idea. (2000 words) put appendices – not included in word count.