Title Page
o Business name
o Graphic or logo
o ID number
 Table of Contents
 Section One – Business Overview
o Business Summary
o Business Aims
 Section Two – Products and Services
o Core Products
o USP
o Products/service
 Section Three – The Market
o Identify typical customers
o Branding
 Section Four – Professional Team Skills
o Explain how team-working skills possessed by yourself and the one or two other business members benefit the company
 Section Five – Competitor Analysis
o Identify two competitors and their place in the market
 Section Six – Marketing Strategy
 Section Seven – Costs and Pricing
 Section Eight – Financial Forecasts
o Financial forecasts table
o Table of costs
 References