A Business Unit Strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them. The plan will allow the company to gain insight into the current status of the industry they are venturing into using internal and external analysis tools, and then use this analysis to design their division’s business environment. In addition, the plan will be used to form the team that will bring the vision for this division to reality. You will need the Biotech Company Profile to complete the analysis.
Phase II
The Executive Director of the Asia Division of Biotech has asked the GoTo Consulting group that has been assisting with the development of the Business Unit Strategy to begin putting the second phase together. In this phase, the director would like to start painting the functional picture of how the new division will be setup, the products that are believed critical for a successful initial launch, and how the division will communicate within itself, across other divisions, and with the corporate offices. To do this, the group will deliver a Description of the Organizational Structure and Culture section; a Breakdown of Products and Services for the initial Launch; and the Communication Plan.
Description of the Organizational Structure and Culture
In this section, you will lay out the structure that was introduced a week ago and delivered informally to the director. It is intended that this section will now formally present the structure and explain the rationale behind its construction. The idea with presenting the Organizational Chart is to understand why the levels of the chart are developed. Present the Organizational Chart the GoTo group collaborated on in Week 5 and explain why each part of the structure is critical to the success of the organization. For example, if an Assistant Division Director (ADD) Research and Design was placed in the Org Chart, you could explain that they will be responsible for finding ways to integrate green/sustainable materials into cosmetics, something that has not been done on a large scale in the past. The ability to create products that have not been introduced in the market place in mass production will give Biotech a competitive advantage. And under the VP of R&D there is a person responsible for the local testing; explain why their testing will have critical impact on the success of the new product line.
The group will also present the cultural complexities that will need to be monitored and possibly addressed. The director will be bringing a facility online in an area in which Biotech currently has no presence and there could be unforeseen cultural dilemmas that could arise. The GoTo group has considered whether or not to use local nationals in management roles or to bring in current Biotech employees from other locations. Each of these will have their own complexities from a cultural standpoint so consider them as you generate your response. Consider how the new location’s citizens view work hours, holidays, religious beliefs, etc. while researching this topic. Another example about understanding business cultures in foreign countries is how bribery is a big part of business for some cultures but still illegal for a U.S. based company to participate in this act while operating on foreign soil. If the location of the new facility has some cultural differences from what other locations do, you should explain whether Biotech will need to recognize the difference or expect the employees to adhere to Biotech’s standards.
Breakdown of Products and Services
In this section, you will present the products that Biotech will release in the first launch of the new division. These products were also discussed a week ago by your group and will now be formally introduced as the product line. Biotech needs to formally introduce the line of products that it will be presenting to the public and how its production aligns with Biotech’s mission. This section will need to provide specifics on the product and how it meets the sustainable, green, and human friendly mandate set forth from Melanie at the beginning of this project.
Communication Plan
This communication plan will be a roadmap on how the new division will best be able to communicate with Biotech’s corporate headquarters, suppliers, other divisions, and internally. This should lay out best practices and how the organization will be able to use the latest technologies available. Consider things as teleconferencing, video conferencing, telework, etc.
Instructions for completing Phase II of the Business Unit Strategy
Step 1: Write an Introduction Paragraph
Create the Introduction Paragraph
A well written management plan begins with a statement of the company’s goals for the project. This Introductory paragraph is the first paragraph of the plan and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader will understand the intent of the information.
Step 2: Write the Following Using the Specific Information Provided Above
• Description of the Organizational Structure
• Description of the Organizational Culture
• Breakdown of Products and Services
• Communication Plan
Step 3: Review the Paper
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
• Read the paper aloud as a first measure;
• Use the spell and grammar check in Word as a second measure;
• Have someone who has excellent English skills proof the paper;
• Consider submitting the memo to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Completing the Project
In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,
• Read the grading rubric for the project. Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.
• Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
• Contractions are not used in business writing, so do not use them.
• Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead, put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
• Provide the page or paragraph number (required) when using in-text citations. If using the eBook, use Lumen Candela followed by the Section title and paragraph number.
• You are expected to use the case scenario, Biotech Company Profile, and weekly course material to develop the analysis and support the reasoning. The expectation is that you provide a robust use of the course material and demonstrate thorough research of the cosmetic industry. The only external source material used is in relation to the research on the cosmetic industry. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa.
• Use a wide array of the course reading as well as sources from your research. The research should focus on information related to the cosmetic industry.