This assessment requires students to demonstrate their knowledge, understanding and analytical skills.
Discuss one of the following topics:
Topic 1.Select a company and describe its total global strategy in terms of its core business strategy, its internationalisation strategy, and its globalisation strategy. How successful has this company been in each aspect of its total global strategy?
Topic 2.Select an industry and analyse its globalisation drivers as they were five years ago, today, and what they are likely to be in five years’ time.
Topic 3.Discuss the impact of the rise of emerging market countries on the strategic planning of firms around the world. Use case study examples to support discussion.
Description: Academic Essay
Purpose:
1.This assignment provides you with the opportunity to justify a topic through a search and analysis of the literature and focus it into a researchable topic.
2.Students are also provided with the opportunity to recognise the structure of key arguments and to provide cogent, reasoned and objective evaluative analysis.
Special Instructions:
The essay should demonstrate the following:
1.A clear understanding of the topic;
2.Cite and discuss at least 10 peer reviewed academic journal articles;
3.A clear and coherent argument supported with relevant examples/based on evidence;
4.State clear conclusions.
Submission of Essay:
• Late submissions will not be accepted after this date unless supported by extenuating evidence which should be presented to Course Director as required by Ulster University Policy;
• The assignments will be marked in accordance with the Ulster University’s plagiarism policy. Please refer to programme handbook;
• The document should be 2,500 words long and it should be referenced using the Harvard system of referencing and page-numbered;
• Sources should be from recognised and reliable academic, industry, business and government sources.