Q1
Identify one of the goals of Six Sigma shown in Table 13-1 of the text and provide an example of a project you have been involved with where the method could have helped the project outcome. Comment if your organization uses Six Sigma and, if so, the influence it has had on the results of projects and the overall business. Respond to at least two of your fellow classmates’ postings.

Q2
Review the Fleming and Koppelman article from your assigned readings. Evaluate two of the ten EVM requirements and analyze how a project you have worked on in the past could have been more effective by using the measures. Provide detailed information if your organization consistently uses EVM and the benefits that have resulted. Respond to at least two of your fellow classmates’ postings.

Strategic Communication Campaign
For this project, you will be creating a proposal for a strategic communication campaign for the IKEA FURNITURE organization and campaign focus.
You should follow the strategic communications plan template from the W.K. Kellogg Foundation website as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the link at the bottom of the page.
Your final project should meet these requirements:
Include a cover letter to pitch the proposal effectively.
Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report).
Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
Incorporate both conceptual and applied research to support your assertions of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
Ground the message with a clear theoretical approach to message design.
The entire report should be 8- pages (excluding the cover letter, executive summary, campaign samples, and references)
Incorporate effective tables or figures to present key information.
Include at least 2 samples of materials that would be disseminated as a result of your project.

GLOBAL MARKETING PROJECT – INTERNATIONAL MARKETING PLAN

Product Innovation Scenario:

The Distinctive Doggie & Cattie Company is a traditional manufacturer of dog and cat foods. After 10 years in the business, the president of the company wants to explore new international markets for expansion of its Marketing Division. The Marketing Department has been directed to develop new and innovative product(s) for emerging markets in a non-English speaking countries around the world.

As Product Marketing Manager, you will develop a comprehensive international marketing plan based on your product innovative idea that does not currently exist in the market today. The president has given the Product Marketing Manager until Week 15 to have a comprehensive international marketing plan and power point presentation to be given to upper level management and the company’s board of directors.

INTERNATIONAL MARKETING PLAN OUTLINE:

1. Title Page

2. Table of Contents

3. Executive Summary (1p.):
The Executive Summary is a synopsis of the Marketing Plan
The executive summary provides a general overview of the entire marketing plan project including:
• highlights of potential market conditions of the pet marketplace
• product concept, pricing promotion and distribution
4. Stage I – Individual Process: Product Conception (1p.) – Due Date Week 4:
One page document describing in detail an innovative product concept for entry
into a non-English speaking emerging market. Your innovative product which does not currently exist.

5. Stage II – Evaluate the International Environmental Factors in relationship to your product (4 – 6pp.) Due Date Week 8:

Marketing Environmental Model applied to the international market of a non-English speaking emerging nation.

(1). International Political & Legal Forces

Conduct an analysis to justify launching your product entry into a non-English speaking emerging market based on your research of the environmental forces below:

• Political risk
• Government Stability
• Employment Laws
• Trade Barriers & Restrictions
• Business Regulations
• Commercial Law
• Bureaucracy
• Taxation Policies
• Intellectual Property Protection
• Bribery and Corruption

(2). International Economic Forces
Conduct an analysis to justify launching your product entry into a non-English speaking emerging market based on your research of the environmental forces below:

• Economic composition
• GDP Trends & Growth
• Interest Rates
• Disposable Income
• Credit Availability
• Employment Cost
• Economic Risk Factors
• Transportation
• Infrastructure Energy Costs & Infrastructure

(3). International Social & Cultural Forces
Conduct an analysis to justify launching your product entry into a non-English speaking emerging market based on your research of the environmental forces below:

• Demographics
• Income Distribution / Social Classes
• Educational Levels
• Religion
• Language
• Lifestyles
• Consumerism
• Workforce Mobility
• Worker Rights & Benefits

(4). International Technological

Conduct an analysis to justify launching your product entry into a non-English speaking emerging market based on your research of the environmental forces below:

• Basic Infrastructure
• communications Infrastructure
• Network Connectedness
• R & D spending
• Adoption Diffusion Patterns
• Speed of Transfer
• Rate Obsolescence

(5). Environmental

Conduct an analysis to justify launching your product entry into a non-English speaking emerging market based on your research of the environmental forces below:

• Environmental Awareness & Sensitivity
• Environmental Protection Regulations
• Pollution Levels
• Waste Management
• Attitudes towards Green or Ecological Products
• Presence of Environmental Advocacy Groups

6. Stage III – SWOT Analysis (1 – 2pp.) – Due Date Week 9:
Conduct an analysis to justify launching your product entry into a non-English speaking emerging market based on your research of the environmental forces below:

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
7. Stage IV – Research Survey (1 – 2pp.) – Due Date Week 10:
Develop 20 – 25 questions for your potential target audience utilizing Survey Monkey Software Platform.

8. Stage V – International Marketing Mix (2 – 4pp.) – Due Date Week 11:
1. Target Market Segmentation Strategy
2. Product Strategy
3. Pricing Strategy
4. Distribution Strategy
5. Promotion Strategy

9. Stage VI – International Sales Product Projections (1 – 2pp.) – Due Date Week 12:

10. Stage VII – International Promotional Brochure (1 – 2pp) – Due Date Week 13:
Create a product brochure that provides your target audience with the key information to make a purchasing decision.

11. Stage VIII – Conclusion, APA References, and Recommendations to the President of the Doggie & Cattie Co. – Due Date 14:

12. Stage IX – The Final Marketing Project includes: – Due Date Week 15:
(1) a 15 – 20 page individual paper (double spaced) integrating the all of the project stages; and (2) develop Power Point slides of the marketing project for class presentation 15 min. Each individual member must present a section of the project.

CHAPTER 5: CONCLUSIONS and RECOMENDATIONS

Introduction

The introduction contains:

1. A brief introduction to the chapter
2. A description of the purpose of the chapter
3. A description of how the chapter fits into the overall dissertation manuscript
4. The organization of the chapter

 

Summary of Findings

1. Interpretation of findings

(Answer research Question, explain results, unexpected results)

2. Comparing findings to literature
3. Implications of findings: What did you learn; How did what you learned add to your existing knowledge (improve, add or change);  Why is what you learned important

Conclusion

1. Summarize the entire project:

• What you set out to do (purpose),
• What you did (methods),
• What you found (results) – here you are affirming your reasoning through the thesis and the evidence accumulated
• What new questions do you have.

2. Recommendations: Based on what you learned what recommendations do you have for leaders, followers, and future studies.  Also what recommendations do you have to investigate issues not supported by the data but which, in the researcher’s opinion, are related to the study, would cast light on this study or on the relevant theory and research, and which ought to be followed up.

 

) Topic Sentence: Make a claim that could be disputable (i.e. not just a statement of fact.

  Hard boiled detectives serve the interests of law and order, but   occupy a moral grey area in the narratives in which they appear.

Reader: “What do you mean? Tell me more.”

2) Expansion: Explain and develop the idea you introduce in the topic sentence.

Although they are often on the lookout for violent criminals, they   are frequently willing to resort to violence themselves.

Reader: “Ok–prove it”

3) Evidence: Provide your reader with a specific example from the text to corroborate your claim.

  In Raymond Chandler’s “Spanish Blood,” the hard-boiled   detective, Sam Delaguerra, tortures the Phillipino   gangster, Toribo, to get information from him:   “Delaguerra jerked the wire taut against the brown   throat. The yell was cut off as though by a switch.   There was a strained anguished gurgle. Toribo’s mouth   drooled” (53).

Reader: “Tell me, explicitly, how to interpret this evidence in light of the claim made in the topic sentence.

4) Conclusion: Finish paragraph by describing implications of evidence for your argument.

Delaguerra uses violence to get information from Toribo, so the reader concludes that hard-boiled detectives are often as violent as the criminals they target in their investigations. They do not represent pure “goodness” : when they behave unethically, they ask the reader to consider if hard-boiled detectives are any better than the villains they chase. This question complicates our relationship to these characters: even though we might want to identify with   them as protagonists, we cannot fully celebrate them as heroes.

In “The Girl With the Silver Eyes,” it is described that Jeanne Delano is beautiful, mysterious, and dangerous.

By looking closely at the text, it can be seen that Jeanne Delano and Belle Marr represent two different versions of the femme fatale.

When Belle tells Sam, “I begin to see,” it is understood that Sam has acted in such a way as to help her cover up the crime of her husband’s murder.

In the following essay, it will be argued that Sam Delaguerra is a more three-dimensional character than Continental Op.

At the end of the story, Belle Marr’s guilt will be seen.

For this Term Project you are required to write an Expository Essay, which is a type of essay that requires you to investigate an idea, evaluate evidence, expound on the idea, and set forth an argument concerning that idea in a clear and concise manner. In 1,500 -2,000 words your essay will compare two eco-artists that are working on the same environmental art topic. The objective of this Term Project assignment is to analyze the major question of the course which is,

In what ways can art effect change?

You will address this objective by designing an argument in your essay on how and why two artists, that you have selected, should collaborate together on an art project. As part of this project you will also create a PowerPoint Presentation illustrating the main points of your essay. (artist you can select from Chris Jordan, Mel Chin,Olafur Eliasson, Simon Starling,Tue Greenfort,Marina Zurkow,Zaria Forman,Hans Haacke,Gerda Steiner and Jorg Lenzlinger,Herbert Beyer,Bright Ugochukwu Eke,Chu Yun, Pedro Reyes, Reverend Billy Talen,Ron Finley,Bonnie Ora Sherk, Nicole Fournie, HeHe, Helen and Newton Harrison, tomas Saraceno, Michael Mandiberg, Natalie Jeremijenko, Andy Gracie, Diana Thater, Maya Lin, : Fernando Garcia-Dory, Tavares Strachan, SUPERFLEX, Alan Sonfist,Melissa Regain, Andy Battaglia, Lamar Clarkson,Lewis Bury)

To get started you will first select an environmental art topic from the list provided below and then select 2 artists. The first artist can be any one found in Modules 1 through 12. The second artist you will select from your own research outside of the course content. Your essay will introduce the topic and the artists to the reader and then discuss the ways that these artists are working in similar ways to effectively creating change. It should conclude with your idea on how and why they should collaborate to make a work of Eco-Art. Unlike a traditional research essay you have the opportunity in your conclusion to BE CREATIVE! So do your best to think up a unique way for these two artists to team up and make an art that makes an impact.

ENVIRONMENTAL ART TOPICS TO SELECT FOR YOUR PROJECT

energy conservation
fossil fuel dependence
energy conservation
land use
rainwater harvesting
alternative energy
deforestation
extinctions
manufacturing protocols
mining
erosion
loss of top soil
waste management
biomimicry
pesticides
urban ecology
genetically modified crops
oil spills
consumerism
monoculture farming
over-harvesting of fish and game
toxic waste
invasive species
water contamination
rights of indigenous peoples
ozone depletion
climate change
loss of habitat
soil contamination
sustainability
free trade
remediation
preservation
urban farming
up-cycling materials
environmental education
species loss
green architecture
WRITING YOUR ESSAY

(Introduction)

In the first paragraph set the stage for the reader.

Introduce the issue and your artists: In this first paragraph, briefly introduce the environmental art topic you will be focusing on. Demonstrate the relevance of this issue by providing research based facts and statistical data. Briefly introduce your artist and then create a thesis statement. A thesis statement identifies the subject you are writing about and your opinion of that subject.

(Body)

Give information about your first artist

Provide some background research on Artist 1 and describe the type of work they do. Identify a work of art by this artist, including title and date. State how this work relates to the environmental topic that you have identified. Remember that this can be any artist that you have learned about in Modules 1 through 12.

(Body)

Give information about your second artist

Provide some background research on Artist 2 and describe the type of work they do. Identify a work of art by this artist, including title and date. State how this work relates to the environmental topic that you have identified. This artist is one you have found while doing your own research outside of class and cannot be found in Modules 1 through 12.

(Body)

Compare and contrast these two artists and artworks

Use specific details when comparing their artistic discipline, materials and strategies they use. Based on your research and analysis share with the reader your personal perspective and evaluate how effective you think these artist are.

(Conclusion)

Give your evaluation

The conclusion paragraph is the place to use a cultural, artistic, or philosophical approach to express your opinion. Make an argument for how and why these two artists should collaborate together on an art project.

Explain your points clearly for the reader and remember… It’s ok to be critical.

ASSIGNMENT FORMATTING, SUBMISSION & GRADING: This Expository Essay should be written in the 3rd person and use Chicago Manual of Style formatting. See the syllabus Appendix C for detailed instructions and tutorials on how to format, submit and re-submit this assignment.

*Write an essay in which you present a process analysis of concrete ways the school you currently attend or one you have attended in the past could realistically be improved. You might, for example, describe/explain physical improvements such as updating equipment in the computer lab or less tangible measures such as cultivating a more interactive classroom environment. You may also want to compare/speculate how the improvements will make for a better campus experience.

*NOTE 1: This is NOT an exercise to present a laundry list of complaints of what you do not like about the school. This essay must be an explanation on how to improve your school.
*NOTE 2: You do NOT need to look up or research any outside information to complete this essay.

**My college is in of need of a full-time bookstore, a cafe or snack bar, We have to leave the college to go get food.**

 

This should be an analysis and synthesis of the literature pertaining to your topic. You should ensure that you read up-to-date sources and assess current academic concepts and models relating to that topic and the research question and objectives developed.

 

• Introduction
• Is the domain explained?
• Is there a rationale for the chosen topic?
• Are the main sources stated?

 

• The Main Body
• Is there a clear structure?
• Does the review flow into a logical progression?
• Does the review convey the thinking of the writer?
• Use of secondary sources, citation, references, synthesis, critique, chronology, seminal works, models?
• Is the current position conveyed?
• Is there a set of emergent conclusions?

 

• Conclusion
• Is there a clear concluding statement?
• Is there a clear implication for further research?
• Are research questions specified?
• Are there emergent themes?
• Is the literature review conclusive?
• Has a theoretical or conceptual framework been identified?

 

 

 

LENGTH REQUIRED

 

2500-3000 words +/- 10%.  Any deviation from this will be penalised.

 

 

FORMATTING AND LAYOUT

 

 

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length: 2500 – 3000 words
4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.
5. Document format:
6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

 

 

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

Narrative Essay

 

Using your brainstorm from class, plot chart, and the author’s craft activities, write a narrative essay that explains an event in your own life that has a larger connection to our world (I came from Vietnam, so you must write the essay connect with Asian culture. It must be my own life I know, but just imagine you are me, so on… You can check on internet but don’t use any work cites). This could be a connection to a political issue, a social issue, or any issue that is shared with parts of the world around you. The narrative should do the following:

 

• Sets up the plot with important exposition/background
• Utilizes the progression of plot to reach a meaningful/climax
• Concludes the plot with a larger main idea/thesis
• Uses narrative techniques to engage the reader and highlights the thesis

Your answers should not be formal essays. You can skip introductions, conclusions, and all “filler.” Your answer should be formatted this way:

• Paragraph 1: ANSWER THE QUESTION (or state your response’s main point)

• Use the rest of your answer paragraphs to explain as precisely as you can how you get to that answer. Do this by interpreting textual evidence and then explaining the ways in which your interpretation(s) of your evidence supports your answer. Show your thinking. The goal is not the “correct” answer; the goal is an analysis that reveals your thinking. Your ability to move through and document your thinking process is key here.

Obviously, Paragraph 1 (your answer stated clearly) cannot be written until you know your answer. Don’t try to formulate your answer backwards, i.e. don’t write an answer that requires you to then, after the fact of your answer, make evidence “fit” your answer. Figure out what you know using textual evidence first so that you come to a strong answer, an answer that truly reflects what you know and think. Writing that first paragraph last might be a good idea—depending upon your own study and writing habits of course.

Watch out for repetition and/or a lack of interpretation of textual evidence. Use language fully and yet economically (this cuts down on repetition). Think hard about the textual evidence you use to make sure you’re using the right evidence to support your response and explain how you understand the textual evidence as leading to, or being a part of, your overall argument.

1. Use Stuart Hall’s encoding/decoding model to write a partial analysis of either “Eighth Grade” or “Sorry to Bother You.” Explain one aspect of encoding and one aspect of decoding as they attach to either film. Then use those 2 aspects of Hall’s model to describe what happens at the determinate, discursive moment in which meaning materializes (when those 2 aspects you’ve chosen to interrogate meet). So, your first paragraph (answer) should explain how these 2 aspects, when considered together, make X, Y, or Z meaning(s) occur. The Hall essay is key here, so know it well.

2. Watch the trailer for the film “55 Steps.” The text from which you will derive your answer to this question is this trailer (also often called a “preview)—not the full-length film. So, take this trailer as your text. Use one of the following quotations from thinkers you have studied so far in the course as a way of thinking through the text, analyze an aspect of the trailer. Again, your first paragraph should contain a succinct but thorough description of the results of your analysis.

…each new class which puts itself in the place of one ruling before it, is compelled,
merely in order to carry through its aim, to represent its interest as the common interest of
all the members of society, that is, expressed as an ideal form: it has to give its ideas the
form of universality, and represent them as the only rational, universally valid ones.
Karl Marx, “The German Ideology”

A style might be called artificial which is imposed from without on the refractory impulses of a form. But in the culture industry every element of the subject matter has its origin in the same apparatus as that jargon whose stamp it bears.
Adorno and Horkheimer, “The Culture Industry: Enlightenment as Mass Deception”

What is represented in ideology is therefore not the system of the real relations which govern the existence of individuals, but the imaginary relation of those individuals to the real relations in which they live.
Louis Althusser, “Ideology and Ideological State Apparatuses (Notes towards an Investigation)”